JSON-LD Structured Data (Schema.org)

<!-- Article — rich result on Google Search + Google Discover -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type":    "Article",
  "headline": "How We Cut Page Load Time in Half",
  "image":    ["https://example.com/blog/perf-wins/cover.png"],
  "datePublished": "2025-03-12T08:00:00-05:00",
  "dateModified":  "2025-03-12T08:00:00-05:00",
  "author": [{
    "@type":    "Person",
    "name":     "Alice Example",
    "url":      "https://example.com/authors/alice"
  }],
  "publisher": {
    "@type":    "Organization",
    "name":     "Example",
    "logo":     {"@type": "ImageObject", "url": "https://example.com/logo.png"}
  }
}
</script>

<!-- Breadcrumbs — appears under URL in Google search results -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type":    "BreadcrumbList",
  "itemListElement": [
    {"@type": "ListItem", "position": 1, "name": "Home",   "item": "https://example.com/"},
    {"@type": "ListItem", "position": 2, "name": "Blog",   "item": "https://example.com/blog"},
    {"@type": "ListItem", "position": 3, "name": "Perf Wins"}
  ]
}
</script>